L’Officiel — Elevate Your Home Experience with This Best-Selling Home Essentials E-Commerce Brand
Joyce & Diana should be your go-to when wanting to make your bedroom a more comfortable living space.
By Maura Rodriguez
The pandemic has definitely made everyone more conscious of their home. With the numerous lockdowns and quarantine periods that ensued, people wanted to make their house a more livable space. The bedroom, in particular, transformed into a room with a multi-functional purpose. As people worked from home and took their meetings in bed, most wanted to make sure that it wasn’t only a room that felt good to tuck in at night. This is where Joyce & Diana comes in.
Launched in 2021 by then aspiring entrepreneur Andrew Fung, Joyce & Diana quickly grew to be the Best Home Essentials Brand on Lazada by 2023. “My parents have instilled in me from a young age that if you offer the best quality products, the customer always comes back,” Fung says. True enough in only two years, the brand has grown and dominated its category on e-commerce platforms, offering the highest quality beddings, drapes, linens and pillows that make your home an even more heartwarming place to live in.
But why the names “Joyce” and “Diana”? Fun fact: the brand was named after Fung’s two older sisters, who both inspired him to create a brand that emulated what a perfect home should be like. At the heart of it, Joyce & Diana is all about comfort and creating a space that your soul can truly nestle in. We’re talking about great products made mindfully at affordable prices for customers who are in the process of transforming their houses, apartments or condos into a place they can proudly call home.
With the boom of online shopping platforms in the past few years, it can be difficult to find a brand you can trust. That’s why it’s also a feat that Joyce & Diana was able to win consumers’ hearts in just a short amount of time. But that’s a testament to the brand ethos of providing the best quality items at such reasonable prices. Their products are also proudly manufactured locally in their own factory in Laguna, with some raw materials sourced internationally as to ensure Filipinos are getting only the finest that the world can offer. “I’ve always wanted to be an entrepreneur, creating products that actually enrich people’s lives, and running Joyce & Diana allows me to channel my creativity in different ways,” says Fung, who has a background in photography as well.
There’s no denying that the visuals of the brand also stand out. The look and feel is global yet relatable—putting Joyce & Diana at par with its more luxurious competitors without the hefty price tag. The beauty is that the items not only look good in photos but actually feel good (or even better) in person. Starting with their Premium Collection beddings — with a 250-thread count and is 100% hypoallergenic and waterproof — up until their Silk Collection, which is made of 100% Rayon to ensure the best comfort cooling imaginable, the brand is committed to only providing the best options for its customers. Speaking of the best, another great brand innovation is its Premium Luxe Spring Mattress, which has a special 5-zone motion isolation for better comfort and even offers spinal protection and advanced pressure relief. The 10.5-inch mattress is also hypoallergenic and temperature-regulated to assure that you have only the most relaxing and rejuvenating experience.
But what customers have come to really love are Joyce & Diana’s pillows! From your Classic Microfiber Pillow to the more luxurious Tencel 3D styles, these pieces fly off the shelves because people appreciate their comfort and quality. So much so that the label reportedly sells about 20,000 units per month — now, that’s truly a bestseller! There’s also a wide range of styles to choose from that simply proves the diverse selection of Joyce & Diana’s offerings. Other than pillows, mattresses, and beddings, the brand also has Premium Curtains and Bath Towels to complete your home experience.
But what customers have come to really love are Joyce & Diana’s pillows! From your Classic Microfiber Pillow to the more luxurious Tencel 3D styles, these pieces fly off the shelves because people appreciate their comfort and quality. So much so that the label reportedly sells about 20,000 units per month — now, that’s truly a bestseller! There’s also a wide range of styles to choose from that simply proves the diverse selection of Joyce & Diana’s offerings. Other than pillows, mattresses, and beddings, the brand also has Premium Curtains and Bath Towels to complete your home experience.
— https://www.lofficielph.com/culture/joyce-and-diana-best-home-essentials-brand
