RAPPLER — Homegrown brand Joyce & Diana aims to expand home essentials line globally

By RAPPLER

In just two years, Joyce & Diana has risen to become a household name in home essentials, especially in the e-commerce space, specializing in high-quality beddings, drapery, pillows, linens, comforters, and more.

Founded by Andrew Fung during the pandemic, the brand was born out of his desire to help Filipinos create comfortable living spaces while spending more time at home. The name “Joyce & Diana” comes from Andrew’s two older sisters.

Fung sources high-quality raw materials from across the globe; the linens and pillow covers are made from imported cotton, while the bedding collections feature fabric sourced from renowned suppliers. These materials are locally manufactured at Joyce & Diana’s factory in Laguna. Fung said that he is focused on expanding Joyce & Diana’s reach both in the Philippines and internationally, with plans to launch pop-up stores and introduce new product lines, including mattresses and home amenities like candles and body wash.

His vision is to be the largest home and living brand in Asia, starting with e-commerce platforms in Southeast Asia. Joyce & Diana’s full range of products can be ordered on Lazada, Shopee, and the official website.

— https://www.rappler.com/life-and-style/lifestyle-food-travel-beauty-fashion-art-culture-november-18-24-2024/#story-2842794